New 'Small 'n' Flaccid' Ad Campaign Least Successful Ever
Chicago ad agency Meacham, Ellis & Young is the talk of the industry this week in the wake of the public's overwhelmingly negative reaction to its much-trumpeted, multimillion-dollar "Small 'n' Flaccid" advertising campaign for Merit cigarettes.
Merit's failed 'Small 'n' Flaccid' campaign.
The $450 million ad blitz, the subject of the most intense pre-release media hype since last year's famous "Mmm-mmm, Mama, Show Me What'cha Got" campaign for Burger King, was expected to vault Merit to the top of the $800 billion cigarette industry.
Despite high expectations, the campaign and its slogan, "Merit—Makin' You Feel All Small 'n' Flaccid" has met with universal and complete failure.
